1- CLEANSE – Wash your face with a great cleanser. This is a no-brainer. Men tend to use harsh soaps or scrubs that make the skin look dry and this will cause you to look wrinkly and much older. It is important to use a gentle cleanser that will cleanse the skin from the dirt and oil that can accumulate throughout the day. My favorite cleanser that works best for men’s skin is Clinical Cleansing Complex $38.2- TREAT – In the morning after cleansing I recommend using a Vitamic C Serum with 15% L-Acorbic Acid. Vitamin C stimulates collagen and brightens the skin. At night use a product with Retinol for skin rejuvenation. I recommend Neocutis Nouvelle 6 Retinol Skin Cream $ 85
3- HYDRATE – This is a very important step especially now in the winter when skin tends to get very dry. Look for a Moisturizer or Serum with Hyaluronic Acid. Hyaluronic Acid plumps the skin and will keep your skin hydrated. My favorite is the Neocutis Hyalis Hydrating Serum $ 60
4- PROTECT – Always protect the skin with a good Zinc Oxide Sunscreen. Sun is the #1 factor that causes skin aging. But this doesn’t mean you should skip your sunscreen on cloudy days. UV rays an still penetrate the clouds. My patients love Elta Md UV Shield SPF 45 $28. It is oil free and it goes clear on the skin and you won’t look like a ghost.
One more thing: Choose your razors and shaving cream wisely. A quality razor can be a lifetime item. Choose a razor that fits your skin sensitivity and beard coarseness. I recommend that you visit the Art of Shaving as they have the best shaving products.
Douglas S. Steinbrech, M.D., F.A.C.S. is a plastic and reconstructive surgeon that specializes in male aesthetics. Dr. Steinbrech is certified by the American Society of Plastic and Reconstructive Surgeons and a diplomate of the American Board of Plastic Surgery. 
