Last week, Jeremy Ryan Slate of the Create Your Own Life Podcast interviewed Male Plastic Surgery NY founder Dr. Douglas Steinbrech. Slate explores how Dr. Steinbrech became one of the nation’s top plastic surgeons and dominated in an otherwise challenging market using the blue ocean strategy.
In this episode, Dr. Steinbrech takes listeners through his collegiate journey from the campus of NYU to becoming the most recognized name in male plastic surgery. “I loved the artistry and the creativity of [male aesthetics]. It was organic. When I started my own practice, I was going to do ladies’ facelifts. I started to see men in my practice. So I decided, when I started to see so many men, to make a website. After we made a website, it went viral… Then we expanded and started the Los Angeles Male Plastic Surgery practice.”
“You need to have a good idea, and you need to have a plan. The other thing I learned is, you can’t be afraid to talk about [your idea]… Since I’ve entered the entrepreneurial world, I realized everyone has their own ideas. We all know you need a business plan; it’s got to be a good idea. You have to have execution… don’t be afraid to share your idea.”
Click below to listen to the full episode.
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