Plastic surgery was not always a topic that was discussed so publicly. And historically, women made up the majority of the industry. In recent years, the number of men undergoing or considering aesthetic enhancements has increased. Noticing this demographic shift, surgeons have even started offering non-invasive and surgical treatments that cater to the male anatomy specifically, that diet and exercise alone cannot fix.
At his flagship New York City practice, Dr. Douglas Steinbrech has witnessed this uptick firsthand and in 2014, altered his practice to accommodate his male patients. Men now make up over 80% of his total clientele. What this shows is that men are not immune to the anti-aging bug. And even though the aesthetics industry has been traditionally targeted towards women, statistics have demonstrated that men too are interested in being, and looking, their best. So what were the most commonly requested plastic surgery procedures for men in the past year?
Below, you will notice that liposuction, breast reduction (gynecomastia), eyelid surgery, tummy tuck and rhinoplasty were among the most popular. These physical enhancements can benefit men in the same psychological way they would women, by boosting their confidence. From a man’s perspective, that might give him the competitive advantage he’s been looking for—from new job opportunities to a more active dating life and improved fitness. “In a marketplace where looking fit, younger, and more masculine is imperative, the better you look, the better your chances of ascending the corporate ladder,” said Dr. Steinbrech.
In today’s society, there’s a hyper-focus on wellness and thanks to social media, appearance. Those factors have contributed dramatically to the rise in plastic surgery procedures for men over the past 10 years. Looking to the future, those numbers can only be expected to increase.
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Douglas S. Steinbrech, M.D., F.A.C.S. is a plastic and reconstructive surgeon that specializes in male aesthetics. Dr. Steinbrech is certified by the American Society of Plastic and Reconstructive Surgeons and a diplomate of the American Board of Plastic Surgery. 
