Rhinoplasty, or nose reshaping, is the number one most requested procedure by men and women under the age of 35 (53% females, 70% males). However, injectable fillers such as Botox are the second most requested procedure-as more and more men are seeking anti-aging treatments. The number of men being treated with Botox was up 27% in 2011.
Milestone events such as weddings or reunions are still the driving factor for most men in seeking a cosmetic treatment; however-keeping up with their partner, finding a mate, or staying competitive in the workforce are now becoming serious motivating factors.
2012 Top 5 Male Cosmetic Procedures:
2.) Eyelid Surgery
4.) Breast Reduction (Gynecomastia)
2012 Top 5 Male Cosmetic Minimally-Invasive Procedures
2.) Laser Hair Removal
4.) Chemical Peel
5.) Soft Tissue Fillers (Injectables)
As the popularity of cosmetic procedures rise among men, new trends have emerged. In the past cosmetic treatments have had a taboo-and as women have broken the barrier forming acceptance of anti-aging and cosmetic treatments, men are following suit. Men seeking cosmetic treatments have now become a norm, wanting to engage in looking their best and obtaining the boost in confidence that many women aggressively seek.